Understanding The Business

swotTo gain an understanding of the business, we undertake a SWOT analysis, whereby the following aspects are analysed:

  • Strategy
  • Structure
  • Systems
  • Skills
  • Style
  • Staff

This is done by conducting the following

  • Individual interviews with relevant members
  • Operational analysis
  • Financial analysis
  • Customer satisfaction survey

On completion of the analysis, both parties will gain an in-depth understanding of the strengths, weaknesses, opportunities and threats of the business.